Plan
Content pillars and campaign moments built around a market that already values craft and quality.
Social Media Management · Grand Rapids, MI
Built for Grand Rapids brands.
Grand Rapids has built a national reputation around beer, art, and a growing creative economy, which means the bar for visual quality here is already higher than in most Michigan cities.
The approach
A city that expects strong visuals needs a real system behind them.
From Eastown to downtown to the West Side, Grand Rapids' breweries, restaurants, and small brands are competing in a market that already expects strong visual identity, thanks to ArtPrize and the city's craft beer culture. A few nice photos a month isn't enough to keep up.
Antio Creative builds a monthly content system around strategy, creative production, and consistent posting, so a Grand Rapids brand looks like it belongs in a city known for its taste.
Content strategyCreative directionShort-form videoCaption writingSchedulingCampaign reporting
Built for Grand Rapids breweries, restaurants, and brands.
Create
Photography, video, and captions that hold up next to the visual standard Grand Rapids has set for itself.
Manage
Consistent scheduling and monthly reporting so the account keeps pace without the daily grind falling on you.