Plan
Content pillars and campaign timing built around the academic calendar, not a generic year-round schedule.
Social Media Management · East Lansing, MI
Built for East Lansing and the MSU community.
Antio Creative got its start around Michigan State University, building content and web services for small businesses while still a student. The East Lansing market, its rhythms, and its audience are not a guess here.
The approach
A college town runs on a different calendar.
East Lansing moves in cycles most cities don't deal with: move-in week, game days, finals, and a summer lull when half the customer base leaves town. Restaurants and bars near campus need a posting rhythm that matches when 50,000 students are actually around, plus a strategy for building an audience that survives graduation turnover every four years.
Antio Creative builds around that calendar instead of ignoring it, so the content actually lands when people are paying attention.
Content strategyCreative directionShort-form videoCaption writingSchedulingCampaign reporting
Built for restaurants and bars along Grand River Ave.
Create
Photography, video, and captions that speak to a student and alumni audience without feeling generic.
Manage
Consistent posting through the semester grind and the summer slowdown alike.